::: CREATIVE DIRECTOR ::: PHOTOGRAPHER :::
To mitigate consumers aging out of the pouch category, GoGo SqueeZ introduced a new line extension called GoGo SqueeZ BlastZ—a new, edgier version of bold flavor combinations in redesigned packaging. We created two:15 OLV spots and captured content for social channels and digital initiatives to bring awareness.
For the second time I was invited to capture content for GoGo Squeez Blast. Images from the two-day shoot were composited with animation and posted to social channels.
Even though pencils were down…there is always time for exploration.