MIKE & IKE | JORDIN SPARKS
::: CREATIVE DIRECTOR ::: PHOTOGRAPHER :::
For 2 consecutive years, Just Born partnered Mike & Ike with Jordin Sparks to bring awareness to Alex’s Lemonade Stand. From a National Tour in year one with the Jonas Brothers to launching Jordin’s sophomore chart-topping album, the program includes everything from retail activation to arena experiences.
SCALE
Being behind the lens fed two needs…the first being my creative curiosity and the second being unique assets used across all marketing materials. Exclusive content enhances the branded content making it a sought after asset for the brand.