::: CREATIVE DIRECTOR ::: EVENT PHOTOGRAPHER :::
After creating some of the world’s most nostalgic treats for over 80 years, we were asked to help open Just Born’s first-ever retail store. Each of the 4 brands were designed with interactive spaces that embodied their beloved brands.
From bringing the Hot Tamales Mascot into the new millennia to creating over 300 designs for various merchandise, this 6-month project was a labor of love.
I worked closely with the Architects, building management and our extended team to ensure brand objectives team were met. The retail space was compartmentalized into 5 distinct shopping experiences. Each space was designed to transcend brands persona through wearables and interactive components.