After a successful 2+ year partnership freelancing, I was asked to join the team as Y&C’s Creative Director. The goal was to establish and galvanize the department across its 3 locations (Connecticut, Vancouver, and Turkey). Core responsibilities have included elevating the creative product and looking to develop a Y&C approach to design thinking and shared goals. This has been executed across core disciplines to Y&C and working with associates in their divisions (MashLive and Sugered Studios).

* Managed a team of designers across 3 countries

* Helped develop and launch multiple digital initiatives from websites to promotional sites

* Developed brand Identities for both domestic and international brands

* Assisted in new business development as a strategic and design lead

As the principal owner, I am the client-facing, creative consulting, and design executing chief. After 15+ years of working with different models, from start-ups to integrated agencies, I decided to focus this phase of my career on getting closer to the work and clients with a vested interest in true brand experiences. Whether they are experiential, digital, print, or video, I look to design a stage for a client’s narrative.

* Lead designer across multiple disciplines, including storyboarding, hand-lettering,
graphic design and branding
* Producer
* Strategic consultant
* Photography - Studio and on-location

Lead a cross-functional team of creatives across a diverse portfolio of brands to create strategic and measurable programs driving impact, social buzz, and affinity towards brands.

* Expand the company’s experiential offering for the Northeast

* Event experience ranging from PR stunts, product launches, sponsorship launches, trade shows,
to in-store retail activation

* Mentor, inspire, and evolve core creative disciplines to on-board different facets of
Experiential Marketing

* Manage Design teams to create impactful brand experiences that scale from curated locations to retail

* Achieved millions of consumer impressions and sampling goals through custom programs

* Develop and present Match’s cross-functional offerings through RFIs, RFPs as a part of the new
business team

As the very first creative hired, I developed the department's process. I fostered conceptual blending by linking cross functional department collaboration. I achieved this by empowering all active associates to think as creatives. Through a constant pursuit of knowledge, I kept the agency at the forefront of emerging technologies and trends.

* Mentored and developed creatives to thrive in an entrepreneurial environment

* Event experience ranging from PR stunts, product launches, event sponsorships, trade shows,
to corporate events

* Developed processes and protocols throughout the growth of the company (from $2MM to a $10MM+)

* Established standards for creative excellence

* Spearheaded and facilitated brainstorms + ideation sessions

Assisted and facilitated the development of traditional and multimedia materials for clients and internal corporate communications.

* Managed interactive designers and all interactive media projects for existing clients

* Lead the production of all new business interactive media

* Integrated and ported print campaigns into an interactive media

* Art directed various photoshoots

2019 Smirnoff | Best Press Event_EM Silver Winner

2018 Diageo_Casa_Buchanan’s | Best Multi-cultural Event Campaign_EM_Gold Winner

2016 Pepsico_Pure Leaf Tea House Collection | Best Outdoor Environment_EM_Gold Ex Award

2015 Energizer_Schick QFW | Best Activation of an Entertainment Sponsorship_EM_Silver Ex Award Event Market

Pepsico
Unilever
Nestle
Pfizer
Culturelle
Nestle
LG
Flowers, Inc
Diageo
FanDuel
Gerber

T-Mobile
iRobot
laCroix
Deutsch Family Wine & Spirits
GoGo SqueeZ
Starbucks
RPG
Energizer/Edgewell
BIC
Juicy Juice

Blue Buffalo
CHUBB
Covergirl
Fujifilm
Gillette
Duracell
MARS

1992 - 1994 Temple University - Graphic Design

1997 - 1999 Connecticut Institute of Art -Associates Degree 3.8 GPA