::: CREATIVE DIRECTOR ::: EVENT PHOTOGRAPHER :::
Under the brand’s new Fun % campaign, Smirnoff was looking for a PR-worthy event to announce its new NON-GMO offering. What better way to do this then designing a one of a kind Corn Maze Experience in New York City hosted by Queer Eye’s Johnathan Van Ness! With over 2 tons of real corn stalks, the team created an authentic corn maze adorned with branded engagements and photo ops.
Influencers were invited to literally walk through our branded experience which articulated Smirnoff’s ethos of inclusivity and fun. Every detail was curated, from NON-GMO drinks and hors d'oeuvres recipes to customized engagements.