::: CREATIVE DIRECTOR ::: PHOTOGRAPHER :::
We were asked to create an “evergreen” visual for LifeWTR for retailers between Art Series releases. The chosen design would be used across numerous communication pieces across the Pepsico System.
In addition to being the Creative Director, I was the lead photographer on the project, capturing the final piece and behind-the-scenes content. Although we captured the individual components to be composited later in the post, I challenged the team to create a work of art to be true to the brand.