MAKE YOUR GREAT | BRAND IDENTITY + WEBSITE

MAKE YOUR GREAT (MYG) is a vibrant yet durable band that consumers can customize to fit their lifestyle. Unlike most bands/bracelets, the proprietary GEE*BAND™ was made from a durable, washable, rot-resistant material. So, like our consumers, it could go anywhere their passions took them.

Industry

Project Scope

Apparel
Jewelry/Wearables

Branding
Tagline
Website Design
Custom Typography

With brand launches, I always start with a decoding/de-construction session which allows me to pressure test the brand’s purpose which defines its ethos. Young at ❤️ , vibrant in life, with a touch of Urban flair.

The hardest part was stopping. Initially, the client had asked how many logos they would be receiving, which I said was 3-5 in the first round…it ended up being 16. Aspects of this were based on my love for these brand archetypes…vibrant, allowing me to tap back into handletting styles of old skool favorites like Eric Haze, Futura 2000, and the late but always great Keith Haring.